The idea of this Driver Quality Charter is part of an assessment: in the personal transport private sector, there is a plethora of operators whose levels of service range from the very best to the worst.

This is detrimental to a profession which could benefit more people if it was better regulated and promoted

Of course, the Chauffeur-driven Service sector isn’t the only one to suffer as the result of unscrupulous operators prepared to sell anything without considering the possible consequences of their actions.

It can’t be said too often that the road is not a playground and the consequences of an accident are all too often drastic. Yet there are operators out there offering their services using vehicles with no technical checks, or even the right insurance. Everything falls to the customer, who is not even aware of the risks they’re taking. And it also falls to the true professionals who, because they adhere to a strict code of ethic, are losing customers to these dishonest operators,without realising it.

Admittedly, there are also many countries and regions where we have to accept that it's impossible for the public authorities to ensure that strict quality standards are respected.

In exchange for these promises, the Charter organises systematic checks to ensure specified standards are met. The methods used to do this are described in the Detailed Promises.

Using state-of-the-art web marketing techniques, the Charter is also committed to promoting its members’ services via its web site.

Indeed, the internet is the most widely used marketing tool for Limousines Services customers.

The use of appropriate technology also this tool to be used to maximum effect. These techniques remain costly in spite of everything; it is therefore beneficial that the promotion of a whole range of services resolutely committed to excellence is concentrated in a single site.